To provide the industrious American worker with a lifestyle identity that sums up the scars on their work ridden hands; and to inspire future generations to believe that there is indeed value in hard work and manual labor.

Brought up in the country with strong work ethics and respect, Bleed Country was created to shed light on others that bear the same qualities. We embrace blue collar hard work, and we are here to build a community of men and women that do the same!

Wearing the BC brand and being BC Folk isn't a fashion statement, it's a personality statement. Proof of what your hands can do are in the scars that decorate them... that's Bleed Country!